History & Soul of Marrakech
Understand the layers that shaped the red city.
History & Soul of Marrakech

The Almoravid foundation of Marrakech
In the 11th century, the Almoravids chose a camp at the foot of the Atlas. The red city was born.

The Almohads and the Koutoubia
In the 12th century, the Almohads transformed Marrakech and gave it its iconic minaret.

The Saadian golden age
In the 16th century, the Saadians made Marrakech a prestigious capital, rich in gold and marble.

The Bahia Palace and 19th-century Marrakech
In the late 19th century, grand vizier Ba Ahmed built a sumptuous palace that sums up Moroccan decorative art.

The Medina, a living city
UNESCO-listed since 1985, the medina is inhabited, worked, and crossed by hundreds of thousands of people every day.

Jemaa el-Fna, oral theatre of the world
Storytellers, musicians, charmers: the square is on UNESCO's list of intangible cultural heritage.

Gardens and water culture
In Marrakech, water is both luxury and art. The gardens express a millennium-old hydraulic heritage.

Crafts, souks and merchant culture
Marrakech was long the arrival point of caravans. That merchant DNA still structures the medina.

Riads and traditional architecture
The courtyard house, closed to the street and open to the sky — the whole Moroccan art of living.

Marrakech, gateway to the Atlas and Sahara
The red city has always been a pivot between plain, mountain and the deep South.
Figures & memory
A few key figures tied to the history and cultural image of Marrakech.

Youssef Ibn Tachfin
Almoravid sultan, historical founder of Marrakech in the 11th century.

Abd al-Mu'min
First Almohad caliph, he transformed Marrakech in the 12th century.

Ahmad al-Mansur
Saadian sultan of the 16th century, nicknamed "the Golden".

Ba Ahmed
Grand vizier of the late 19th century, patron of the Bahia Palace.

Jacques Majorelle
French painter who settled in Marrakech in the early 20th century, creator of the Majorelle Garden.

Yves Saint Laurent
French couturier who deeply loved Marrakech and saved the Majorelle Garden.

The storytellers of Jemaa el-Fna
A collective figure: the hlayqia, guardians of a unique oral memory.